Oddle, a Singapore-based food and beverage (F&B) tech startup, is making significant changes to its operational structure as it embarks on a transformative journey towards becoming an AI-first company. This strategic shift has resulted in two rounds of layoffs this year, impacting “slightly over 10 employees,” as Oddle aims to enhance profitability by 2025.
Layoff Context
Operating across Singapore, Hong Kong, Malaysia, and Taiwan, Oddle has implemented these workforce reductions as part of a broader strategy to drive profitability. The decision reflects the company’s commitment to adapting to the rapidly evolving tech in Asia landscape, where efficiency and innovation are paramount.
Embracing an AI-First Approach
At the heart of Oddle’s transformation is a shift towards an AI-first approach. Management has emphasized that the layoffs are integral to this strategy, which focuses on leveraging artificial intelligence to optimize various aspects of the business, including:
- Sales Optimization: Utilizing AI to analyze customer data and enhance sales strategies.
- Distribution Efficiency: Streamlining distribution processes through AI-driven logistics solutions.
- Productivity Enhancement: Implementing AI tools to improve overall productivity within the organization.
Profitability Goals
With a clear target set for 2025, Oddle is determined to achieve profitability through these strategic changes. The company’s leadership believes that by embracing AI and optimizing operations, they can create a more sustainable business model that meets the demands of the modern F&B industry.
Previous Layoffs and Cost-Cutting Measures
This year’s layoffs follow a significant reduction in April 2023, when Oddle laid off 25% of its staff across its four markets as part of a cost-cutting strategy. In addition to workforce reductions, Oddle has also trimmed operations in all its offices, focusing on reducing overhead costs to streamline its business further.